2025 Vietnam International Watch Expo: Inheritance and Innovation

2025 Vietnam International Watch Expo: Inheritance and Innovation
Exhibition time: June 27-29, 2025
Exhibition location: Queen Square International Convention Center, Ho Chi Minh City (previous venue)
1、 The development trajectory of previous exhibitions
Scale expansion
The 2024 exhibition attracted more than 50 international brands, including the luxury brand SAGA, and for the first time established a dedicated area for smart wearable devices
The average annual growth rate of booth numbers is 15%, and it is expected to exceed 80 international standard booths by 2025
Industry influence
Facilitate strategic cooperation between local watch manufacturers in Vietnam and Swiss movement suppliers (with a signing amount of over 2 million US dollars in 2023)
Promote a 30% increase in second-hand luxury watch trading volume in Southeast Asia (2024 exhibition data)
2、 Core Highlights of the 2025 Exhibition
Theme Upgrade
Add a forum on “Carbon Neutral Watchmaking Technology” to respond to the policy requirements of Vietnam’s “Green Industry Development Outline”
Introducing AR virtual try on technology for the first time, jointly developed by Japan’s Seiko and Vietnam’s VinGroup
Commercial value
Targeted invitation of procurement delegations from ASEAN countries such as Thailand and Malaysia, expected to attract over 3000 professional visitors
Establish a “Sino Vietnamese Watch Supply Chain Matchmaking Conference” to focus on localized production of components such as movements and watch straps
3、 Market strategic significance
The role of industrial bridge
Accelerate the entry of Swiss and Japanese brands into the ASEAN market through Vietnam (with tariff discounts of 5% -10%)
Assist Vietnam in becoming the third largest watch assembly base in Southeast Asia (with an estimated production capacity of 1.2 million pieces per year by 2025)
Consumer Trend Window
Data shows that the average annual growth rate of middle-class watch consumption in Vietnam is 18%, and exhibitions have become a key channel for brand sinking